An ecommerce holding group

Build brands thatpeople love.

Built by operators. Fueled by taste.

Hustl Ecommerce is the holding group behind TwinklingTree, Blossm, and Neya Security - three category-leading consumer brands. We build, scale, and operate them with a small, world-class team.

$0M+
Annual revenue
0+
Teammates
0
Countries
0
Consumer brands
The mission

We believe the next generation of consumer brands will be built by small, relentless teams obsessed with product, story, and craft.

Hustl exists to make that real. We find overlooked categories, build the best product in each of them, and scale with a tight operating system honed over seven years in the trenches. We stay lean on purpose - because speed is the only moat that compounds.

Our brands

Three brands. One operating system. Built to last.

A warm-lit decorative twinkling tree lamp on a desk
Portfolio brand · est. 2018

TwinklingTree

Premium decorative lighting

Battery-powered decorative lighting shipped to 42 countries. Loved by homes, venues, and weddings worldwide. Seven-figure annual revenue and growing.

1.4M+
Orders
4.9★
Avg review
42
Countries
Minimalist supplement bottles on a soft surface
Portfolio brand · est. 2022

Blossm

Women's supplements, done right

Science-backed daily supplements for women at every stage of life. Clean ingredients, beautifully packaged, and built around a subscription people actually stick with.

120k+
Subscribers
4.9★
Avg review
72%
Repeat rate
Smart security camera on a shelf
Portfolio brand · est. 2024

Neya Security

AI-powered home monitoring

A new generation of home security - AI cameras and monitoring with on-device intelligence, human-grade alerts, and a beautifully calm app. Currently in expansion mode.

24/7
Monitoring
<1s
Alert latency
4.8★
App Store
By the numbers

Seven years of compounding.

0+
Orders shipped
0
Countries we operate in
0%
Repeat customer rate
0
Avg customer NPS
0
Brands in portfolio
0
Years compounding
How we work

Four principles. Enforced ruthlessly.

Velocity over ceremony

We ship every week, learn in public, and pick momentum over perfection. Meetings are a last resort, not a first instinct.

Taste as a discipline

The craft bar is high. Details compound into brand. If it looks right, it usually is right.

Ownership, end to end

You own outcomes, not tasks. Every teammate has a surface of the business they are accountable for.

Good humans only

No brilliant jerks. We hire for calm, curious, kind people who make everyone around them sharper.

Global team

60+ teammates.
10 time zones.
One team.

We work where we do our best work. Our operating system is built for asynchronous collaboration - so a brief from London at 9am shows up in Manila ready to be shipped.

Where we work
  • United States
  • United Kingdom
  • Canada
  • Philippines
  • Portugal
  • Colombia
  • South Africa
  • Poland
  • Vietnam
  • Australia
Teammate working on a laptop at a warm desk
Teammate thinking through a problem
Leadership

Operators who have done it before.

Rob Loxton

Founder & CEO

Maya Chen

VP, Operations

Diego Álvarez

Head of Growth

Priya Natarajan

Head of Product

Oliver Bennett

Head of Engineering

Naledi Khumalo

Head of People

What you get

Benefits that earn their keep.

Work from anywhere, truly
Profit share across the portfolio
Quarterly performance bonuses
Full AI tool stack, on us
$2K yearly home office budget
Co-working space stipend
4 weeks PTO + local holidays
Paid flights to meet the team

The work is the perk.

If you want to own meaningful surface area of a real, profitable business - let's talk.

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